We used to be in the writing business. Then we were in the communication business. Now we are in the content business. It’s probably getting time to change the monika again. I have a candidate: “story.”
There have always been two schools of thought about the word “content”. Some love it. Some hate it.
I hate it. It is an ugly generic word chosen specifically not to mean anything specific. We can’t say “writing” because sometimes we use pictures. Etc. Etc. It is the sort of word you use when you don’t care what is in the container. (Many years ago I asked a Documentum rep what Documentum meant by content, to which he replied, “anything you can store in Documentum.”)