The Novelist as Content Strategist

When I retired from content strategy and technical communication to focus on becoming a novelist, I imagined I was leaving content strategy behind. I could not have been more wrong. A novelist today has to be a content strategist. This was not clear to me in the first couple of years when I was mostly… Read More »

A Sea Change Back Again

Last year I posted that this blog would be undergoing a sea change as I turned a page in my career to work on fiction rather than tech comm and content strategy. Rather than starting a new blog, I thought I would take the lazy way out and change the focus of this blog to… Read More »

A sea change

This blog will be undergoing a sea change. For those not familiar with the term: Full fathom five thy father lies;Of his bones are coral made;Those are pearls that were his eyes;Nothing of him that doth fade,But doth suffer a sea-changeInto something rich and strange.  Shakespeare, The Tempest The rich and strange part may be… Read More »

Turning a page

I am turning a page. An elderly metaphor, but still apt for a writer. My kids are grown. My mortgage is paid. My savings are adequate. I only need do the work I most want to do. I have said the things that I truly thought it important to say about technical communication and content… Read More »

Is personalized content unethical?

Personalized content has been the goal of many in the technical communication and content strategy communities for a long time now. And we encounter personalized content every day. Google “purple left handed widgets” and you will see ads for purple left handed widgets all over the web for months afterward. Visit Amazon and every page… Read More »

Time to move to multi-sourcing

Single sourcing has been the watchword of technical communication for the last several decades. We have never fully made it work. A pair of seminal posts by prominent members of the community give me cause to hope that we may be ready to move past it. Single sourcing is about the relationship between sources and… Read More »