tl;dr: We can apply engineering methods to content development, but we do not have the body of proven algorithms or known-good data to justify formal certification of communication professionals the way we have for doctors and engineers. We talk about content engineering. I call myself a content engineer sometimes. But can content really be engineered? Is… Read More »
In our data-driven age, we tend to give short shrift to story. Story tends to get herded off into the ghetto of drama. Story is for amusement; at work we stick to data. When I wrote my last post, suggesting a switch of terminology from “content” to “story”, many people naturally interpreted story as meaning drama.… Read More »
We used to be in the writing business. Then we were in the communication business. Now we are in the content business. It’s probably getting time to change the monika again. I have a candidate: “story.” There have always been two schools of thought about the word “content”. Some love it. Some hate it. I… Read More »
I took a side swipe at the DIKW (Data Information Knowledge Wisdom) pyramid the other day, and included a link to David Weinberger’s excellent debunking of it, which concludes: The real problem with the DIKW pyramid is that it’s a pyramid. The image that knowledge (much less wisdom) results from applying finer-grained filters at each… Read More »