Summary: As content consumers, we love hypertext. As content creators, we still believe in content management, even after years of disappointment. Content management disappoints because it does not scale for culture. It is time to embrace hypertext instead.
I should know better. Every time I put the word “hypertext” in the title of a post, my readership numbers plummet. Hopefully “content management” will help pull them up this time, because as content professionals we need to come to terms with hypertext.