What is an “Expert Writer”?

“Hire Expert Writers,” Says Google

That is the title of a post from M2Bespoke about Google’s emphasis on returning reputable content. What is an “expert writer” in this context?

Many of those who have commented on it and passed it around take it to mean expertise in writing. That seems to be the interpretation that the author of the article is making as well:

There’s no doubt you’re experts in your industry, but do you have professional writers within your business to convey that expertise? Google says: if not, why not? read more

The other thing wrong with the DIKW pyramid

I took a side swipe at the DIKW (Data Information Knowledge Wisdom) pyramid the other day, and included a link to David Weinberger’s excellent debunking of it, which concludes:

The real problem with the DIKW pyramid is that it’s a pyramid. The image that knowledge (much less wisdom) results from applying finer-grained filters at each level, paints the wrong picture. That view is natural to the Information Age which has been all about filtering noise, reducing the flow to what is clean, clear and manageable. Knowledge is more creative, messier, harder won, and far more discontinuous. read more