Author Archives: Mark Baker

About Mark Baker

I am an aspiring novelist and former technical writer and content strategist. On the technical side, I am the author of Every Page is Page One: Topic-based Writing for Technical Communication and the Web and Structured Writing: Rhetoric and Process. I blog at everypageispageone.com and tweet as @mbakeranalecta.

Think Connection, not Creation

There is a brilliant post by Gerry McGovern today entitled Moving from a world of producing to a world of connecting. We have a tendency, McGovern argues, to think of creating value in terms of creating more things, when we should be more concerned with creating connections between things. In a network, he argues, connections between… Read More »

The War Between Content Management and Hypertext

Summary: As content consumers, we love hypertext. As content creators, we still believe in content management, even after years of disappointment. Content management disappoints because it does not scale for culture. It is time to embrace hypertext instead. I should know better. Every time I put the word “hypertext” in the title of a post,… Read More »

The Romance of Technical Communication

Summary: There is a romance to technical communication, because there is a romance to all useful things. But don’t expect the romance of technical communication to be apparent to everyone. Technical communication is a romantic profession. No, really. There is a romance to any profession if you love it. But why would anyone love a… Read More »

PDF in a Bottom-up Information Architecture

This entry is part 7 of 7 in the series Bottom-Up Information Architecture Q and A

This is another in a series responding to questions from my TC Dojo series on Bottom-up Information Architecture. Q: We are still frequently requested to deliver PDFs. What is the impact of this new way of writing when the deliverable also needs to be PDF? A: One of the things we have discovered about documentation… Read More »

Search ranking and bottom-up architecture

This entry is part 6 of 7 in the series Bottom-Up Information Architecture Q and A

Does a bottom-up information architecture improve search ranking? This is another in a series responding to questions from my TC Dojo series on Bottom-up Information Architecture. I have several questions from the second session on writing, but I’m still working off the backlog of questions from the first session on organization. (Because we are moving… Read More »

Content is a Republic

I’d thought the Content is King debate was over, but I saw it rearing its jester’s head once again recently. Argh! “Content is King” is a phrase that seems to have come out of content marketing to express the simple idea that content is now the most important form of marketing. Which is actually a… Read More »

Reference vs. Learning in a Bottom-up Information Architecture

This entry is part 5 of 7 in the series Bottom-Up Information Architecture Q and A

Do reference and learning require different organization in a bottom-up information architecture? This is another in the series of posts addressing questions from my TC Dojo webinar on Bottom-up Information Architecture. Q: Is there a difference in looking for a specific information fact (such as the depth of the Manicouagan crater) versus a search for understanding… Read More »

The role of the TOC in a bottom-up information architecture

This entry is part 4 of 7 in the series Bottom-Up Information Architecture Q and A

Is there still a place for a TOC in a bottom-up information architecture? Yes, but its role is different. This is another in my series following up on the questions asked in my TC Dojo webinar on bottom-up information architecture. Q: Is the TOC dead then? I’m used to structuring content based on an analysis of… Read More »