Author Archives: Mark Baker

About Mark Baker

I am an aspiring novelist and former technical writer and content strategist. On the technical side, I am the author of Every Page is Page One: Topic-based Writing for Technical Communication and the Web and Structured Writing: Rhetoric and Process. I blog at everypageispageone.com and tweet as @mbakeranalecta.

Grand Tour 2: All things Lincoln

This entry is part 2 of 2 in the series Grand Tour

The second day of our Grand Tour, Monday, April 30, 2018, covered only 100 km from Bloomington to Springfield Illinois. The day was really about all things Lincoln. The route here is simple enough. The old road runs parallel to the Interstate, going through towns rather than around them. Actually, at some point in its… Read More »

Grand Tour 1: Chicago to Bloomington

This entry is part 1 of 2 in the series Grand Tour

This is the beginning of the diary of the Grand Tour that my wife, Anna, and I took in the spring of 2018. The tour consisted of doing the whole of Route 66, then following the Pacific Coast Highway north as far as the Columbia Gorge before heading back east through Yellowstone and the Badlands.… Read More »

The very silly war on “very”

This graphic keeps popping up on writer’s lists and sites, generally to universal applause: This is very silly, but apparently it is not clear to many why it is silly, so I’m going to put my pedant’s hat on and dissect it.

Turning a page

I am turning a page. An elderly metaphor, but still apt for a writer. My kids are grown. My mortgage is paid. My savings are adequate. I only need do the work I most want to do. I have said the things that I truly thought it important to say about technical communication and content… Read More »

Is personalized content unethical?

Personalized content has been the goal of many in the technical communication and content strategy communities for a long time now. And we encounter personalized content every day. Google “purple left handed widgets” and you will see ads for purple left handed widgets all over the web for months afterward. Visit Amazon and every page… Read More »