Author Archives: Mark Baker

About Mark Baker

Mark Baker is the author of Every Page is Page One: Topic-based Writing for Technical Communication and the Web and Structured Writing: Rhetoric and Process as well as other books on content and content technologies and dozens of articles on technical communication, content strategy, and structured writing. He has worked as a technical writer, tech comm manager, director of communications, trainer, programmer, copywriter, and consultant and has spoken frequently at industry conferences. He has designed, built, and used multiple structured writing tools and systems, including the one used to write this book. He blogs at everypageispageone.com and tweets as @mbakeranalecta. For more information, see analecta.com.

Grand Tour 1: Chicago to Bloomington

This entry is part 1 of 1 in the series Grand Tour

This is the beginning of the diary of the Grand Tour that my wife, Anna, and I took in the spring of 2018. The tour consisted of doing the whole of Route 66, then following the Pacific Coast Highway north as far as the Columbia Gorge before heading back east through Yellowstone and the Badlands.… Read More »

The very silly war on “very”

This graphic keeps popping up on writer’s lists and sites, generally to universal applause: This is very silly, but apparently it is not clear to many why it is silly, so I’m going to put my pedant’s hat on and dissect it.

Turning a page

I am turning a page. An elderly metaphor, but still apt for a writer. My kids are grown. My mortgage is paid. My savings are adequate. I only need do the work I most want to do. I have said the things that I truly thought it important to say about technical communication and content… Read More »

Is personalized content unethical?

Personalized content has been the goal of many in the technical communication and content strategy communities for a long time now. And we encounter personalized content every day. Google “purple left handed widgets” and you will see ads for purple left handed widgets all over the web for months afterward. Visit Amazon and every page… Read More »

Time to move to multi-sourcing

Single sourcing has been the watchword of technical communication for the last several decades. We have never fully made it work. A pair of seminal posts by prominent members of the community give me cause to hope that we may be ready to move past it. Single sourcing is about the relationship between sources and… Read More »