Tag Archives: content marketing

Content is a Republic

I’d thought the Content is King debate was over, but I saw it rearing its jester’s head once again recently. Argh! “Content is King” is a phrase that seems to have come out of content marketing to express the simple idea that content is now the most important form of marketing. Which is actually a… Read More »

Are Docs a Responsibility or a Business Asset?

Do we write documentation to fulfill a responsibility, or to create a business asset? Are we striving to meet a set of requirements pronounced by either convention or regulation, or are we striving to increase corporate revenues and contribute to shareholder value? The question is provoked by an interesting discussion with Jonatan Lundin in the… Read More »