Search ranking and bottom-up architecture

Does a bottom-up information architecture improve search ranking? This is another in a series responding to questions from my TC Dojo series on Bottom-up Information Architecture. I have several questions from the second session on writing, but I’m still working off the backlog of questions from the first session on organization. (Because we are moving and renovating is why.)

Q: How does Mr. Baker contend to navigate Google’s “filter bubble” and the highly competitive market for search result display order? read more

Optimize Your Content for Social Curation

We worry a lot about Search Engine Optimization (SEO). I suspect we don’t worry enough about Social Curation Optimization (hereby dubbed SCO). Social curation plays a large role in how people find content on the Web. Google’s Eric Schmidt was recently quoted as saying:

Social networking sites like Facebook and Twitter also allow users to leverage their social networks to find answers to their questions. Google is therefore competing with all methods available to access information on the Internet, not just other general search engines. read more