Is personalized content unethical?

Personalized content has been the goal of many in the technical communication and content strategy communities for a long time now. And we encounter personalized content every day. Google “purple left handed widgets” and you will see ads for purple left handed widgets all over the web for months afterward. Visit Amazon and every page… Read More »

Time to move to multi-sourcing

Single sourcing has been the watchword of technical communication for the last several decades. We have never fully made it work. A pair of seminal posts by prominent members of the community give me cause to hope that we may be ready to move past it. Single sourcing is about the relationship between sources and… Read More »

Chatbots are not the future of Technical Communication

And suddenly every tech comm and content strategy conference seems to be about getting your content ready for chatbots. Makes sense if you are a conference organizer. Chatbots are sexy and sex sells, even if the definition of sexy is a grey box with a speaker sitting on the counter. But chatbots are not the… Read More »

The incomplete bridge

In the Top Gear Patagonia Special, the presenters come upon an incomplete bridge and have to construct a ramp to get their cars across. This is a great metaphor for technical communication, and, indeed, communication of all kinds: the incomplete bridge. Technical communication is often described as a bridge between the expert and the user.… Read More »

DocBook resurgent: what it tells us about structured writing and component content management

A new XML-based content management system that is not based on DITA. Bet you didn’t see that coming. But I think it tells us something interesting about the two sides of structured writing. Tom Johnson’s recent sponsored post explains the origins of Paligo, a relatively new CCMS out of Sweden. Paligo was developed by a company… Read More »

Designing for Feedback

We were discussing the biggest challenges in Tech Comm at the last STC Toronto brunch and we all seemed to agree that the difficulty getting feedback on the effectiveness of the content we create is the biggest challenge. The things that really matter in technical communication is whether users can achieve their goals after finding… Read More »

Another demonstration that language is stories

Sam Jackson makes it look easy, but Siri and her cohorts are still pretty dumb. If experience alone does not illustrate this to your satisfaction, a recent article in the MIT Technology Review, Tougher Turing Test Exposes Chatbots’ Stupidity, shows just how low their success rate is in understanding real language. The Winograd Schema Challenge asks… Read More »