Why simplicity is more important than functionality in content navigation

Findability is a filtering problem. There is a whole whack of stuff on the Web. To find what you want, you have to filter it. So if you can provide your visitors with a more sophisticated filter, such as a faceted navigation or a taxonomy-based browsing experience, they will have more success finding stuff, right?

Not necessarily, no.

The Segmentation of Tech Comm


There is a growing segmentation of the tech comm profession.

I was flattered that my post Technical Communication is not a Commodity was used as a catalyst for Scott Abel’s discussion with Val Swisher, Jack Molisani and Sarah O’Keefe on The Changing Face of Technical Communications, What’s Next? I had a fair amount to say in the comment stream that followed to defend my assertion that Tech Comm is indeed not a commodity, but since then a few other interactions have convinced me that there is another important trend in tech comm that should be recognized: the growing segmentation of the field. read more

Why documentation analytics may mislead

I was rereading some material in the long-running do-people-read-the-manual debate (such as Tom Johnson’s If No One Reads the Manual, That’s Okay), and it struck me that there is an assumption that people on both sides of this debate are making which deserves some scrutiny. We all assume that technical documentation operates at first hand. That is, we assume that when a user wants help, they get that help directly by reading the manual or the help system or by watching a video, etc. I don’t think that assumption is correct. In fact, I’m convinced that it is naively and dangerously wrong, and that measurements and decisions based on this assumptions may be fundamentally flawed and harmful to a company and its customers. read more