Personalized content has been the goal of many in the technical communication and content strategy communities for a long time now. And we encounter personalized content every day. Google “purple left handed widgets” and you will see ads for purple left handed widgets all over the web for months afterward. Visit Amazon and every page… Read More »
Social media is not a ship, it is the ocean. This, it seems to me, is the key to understanding what is going on and what it means for professional technical communicators. Writers complain that community content is of poor quality, unreliable, badly written, etc. etc. as if it were something that could therefore safely… Read More »
I was rereading some material in the long-running do-people-read-the-manual debate (such as Tom Johnson’s If No One Reads the Manual, That’s Okay), and it struck me that there is an assumption that people on both sides of this debate are making which deserves some scrutiny. We all assume that technical documentation operates at first hand.… Read More »