Short: good policy, bad metric

We seem to agonize endlessly over how long content should be. Metrics are regularly proposed for the perfect length of a blog post or content marketing piece, and the move towards topic-based writing has tech writers worrying about similar issues. Keeping content short is certainly good policy. No one wants to read more than they have […]

Continue Reading 5

Video Will Not Eclipse Text

There is a fallacy that seems to have worked its way into the shared psyche, a belief that the next generation (whichever one that might be) will not read text at all but will demand video for everything. This seems to have produced a kind of fatalism in some tech writers, a belief that video […]

Continue Reading 24

The Goal of Tech Comm is to Enable Correct Action

The purpose of technical communication is not to translate complex information into simple terms, but to enable the reader to act correctly. Tom Johnson has a great blog post laying out An argument for complexity rather than simplicity in technical communication. Many products, Tom argues, are complex, and to pretend otherwise is to do the reader […]

Continue Reading 11

Some Upcoming Events

Here are three events where I will be speaking in the next few months. Every Page is Page One: STC Southwestern Ontario, February 13, 7:00 I will be presenting on Every Page is Page One to the Southwestern Ontario Chapter of the STC on February 13 in Room DC1304, William Davis Centre, University of Waterloo, […]

Continue Reading 0