We Need a New Economic Model for Tech Writing Tools

Tom Johnson’s correspondent, Sam from Canada, asks if tool vendors are not more to blame for the slow pace of change in tech comm than tech writers themselves:

Hi Tom,

I’ve been enjoying your posts along with Mark Baker’s. You both have good points about technical writing trends. I could be totally wrong, but maybe it’s not the tech writers that are resisting change. Maybe it’s the companies making the tools/money that are resisting change.

I don’t think the problem is so much that the tool vendors are resisting change. Tool vendors need a certain amount of change in order to create a reason for people to buy upgrades. But vendors also need, and therefore support, changes that provide a viable economic model for creating and selling software. They won’t support a change if there is not a viable way for them to make money by supporting it. read more