content strategist – Every Page is Page One

Readers Don’t Classify their Experience

In Web Organization is not Like Book Organization, I said that the TOC does not work at a large scale. It is worth talking a little more about why it doesn’t work, because it has important consequences for many of the navigational schemes that people propose for the Web and other large information systems. The reason… Read More »

Am I a Content Strategist?

Can content strategy facilitate without imposing control over content creators?

I’m a fan of emerging technology, and generally tolerant of emerging terminology, but when it comes to job titles I tend to the view that if it was not mentioned in the Domesday Book, it isn’t a real job. I have, on diverse occasions, decried attempts to replace the title “technical writer” with something else,… Read More »