Tag Archives | readers

Content is a Republic

I’d thought the Content is King debate was over, but I saw it rearing its jester’s head once again recently. Argh! “Content is King” is a phrase that seems to have come out of content marketing to express the simple idea that content is now the most important form of marketing. Which is actually a […]

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Successful Patterns are the Best Guide to Information Design

This entry is part 2 of 4 in the series Topic Patterns

This entry is part 2 of 4 in the series Topic PatternsI am very grateful to Jonatan Lundin for a lengthy conversation on the subject of topic patterns because it helped me to crystalize something important about the basis for the principles of EPPO information design and how they are derived. Approaches based on psychology […]

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Subject First; Context Afterward

In communication, they say, context is everything. Actually, “everything” consists of context and subject. Useful information is subject in context. The question is, which comes first: context or subject? In the book era, the content search pattern was: context first, subject afterwards. That is, suppose you deliver three different products and have released three different versions of […]

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Short: good policy, bad metric

We seem to agonize endlessly over how long content should be. Metrics are regularly proposed for the perfect length of a blog post or content marketing piece, and the move towards topic-based writing has tech writers worrying about similar issues. Keeping content short is certainly good policy. No one wants to read more than they have […]

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