Tag Archives | WYSIWYG

Changing the “what” in WYSIWYG

The “what” in “what you see is what you get” is not always “formatting”. Authors need WYSIWYG (What You See is What You Get) displays to work effectively. This is basic ergonomics. If you can’t see the thing you are supposed to be creating, you will have a hard time creating it well. But while authors […]

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I am a Content Engineer

In the closing keynote of the 2013 LavaCon conference, Ann Rockley talked about the rising importance of content engineering in content strategy. A content engineer, Ann explained, is someone with one foot in the technology world and one foot in the content world. Last year I wrote a pair of posts on my hesitation about […]

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