Long Tail – Every Page is Page One

Successful Patterns are the Best Guide to Information Design

This entry is part 2 of 4 in the series Topic Patterns

I am very grateful to Jonatan Lundin for a lengthy conversation on the subject of topic patterns because it helped me to crystalize something important about the basis for the principles of EPPO information design and how they are derived. Approaches based on psychology Traditionally, theories of information design have been psychologically based. Researchers (usually… Read More »

The Long Tail and Why Docs are Frustrating

It is often a matter of some perplexity to technical writers that more and more people seem to prefer searching the Web rather than looking for information in the documentation. It is perplexing because information found through a Web search is of variable quality, sometimes hard to navigate, lacking in authority, and has to be… Read More »