The latest attempt by the STC to promote a certification program for technical communications prompts the thought that technical communication is not a commodity. What does it mean to say that a profession is, or is not, a commodity? A commodity is any good which will provide the same quality and performance no matter which… Read More »
One of the less obvious but more important characteristics of an Every Page is Page One topic is that it stays on one level. As with the other characteristics I have discussed in this series, being standalone, having a specific limited purpose, and establishing its context, staying on one level is not an ideal, but… Read More »
At the Battle of Balaclava, an order reached a brigade of light cavalry to take the Russian guns. The general who sent the order was referring to a small artillery position that had been abandoned. But the commander of the light brigade could not see those guns. He could only see the main Russian battery… Read More »
Last week I wrote a post on why people have few nice things to say about their CMS. I titled it Content Management and the Problem of Scale. That title sucks. I mean really, who but a handful of content management geeks would be inspired to read a blog post titled Content Management and the… Read More »
Today, Alan Houser (@arh) tweeted: Before I die, I want to hear somebody speak well of their CMS. Especially in #techcomm. Surely somebody must be happy with theirs. To which I (@mbakeranalecta) replied: Indeed, but the CMS model is wrong. Can’t manage large data sets on desktop model. Can’t have good implementation of a broken… Read More »
As I have argued previously, Every Page is Page One is the new fact of information seeking behavior. Whether a reader finds information by searching, or by surfing links on other pages, or even by browsing the landing page of a website, the page they arrive at is page one for them. And when they… Read More »
Noz Urbina asks, Is Communication Mired in the Past? Well, yes, obviously. Most of the tech comms world is still making books in FrameMaker. But also no, because the problem is more profound than the words “mired in the past suggest”. People get mired in things through carelessness or misfortune. They want to get out,… Read More »
Just back from JoAnn Hackos’ CMS/DITA conference, where it became clear that even in a conference dedicated to a topic-based authoring methodology, most people are still writing books. Certainly, they are writing them in the form of topics, but then stitching them together into books. The fundamental product is still a book.
Organizing information is no longer the responsibility of the writer.