Tag Archives: the Web

Why is writing the only profession untouched by its tools?

Why is writing the only profession untouched by its tools? Larry Kunz strikes a familiar note in his recent blog post, Tools come and go. I’m still a writer. I’m a writer. Once I used a typewriter. Now I use XML editors. If I stay at this long enough, other tools will come and I’ll learn… Read More »

Findability is a Content Problem, not a Search Problem

Findability is a constant theme in content strategy and technical communications, yet it  seems to me that people often treat findability as a problem existing outside the content. Findability is addressed using SEO tactics and by devising sophisticated top-down navigational aids, such as taxonomies and faceted navigation, but it is seldom seen as issue to… Read More »

Structured Writing FOR the Web

Tom Johnson started the discussion with  Structured authoring versus the web. Sarah O’Keefe and Alan Pringle took it up in Structured authoring AND the Web. My turn: Structured authoring FOR the Web. One of my long term grievances is that structured authoring has been adopted piecemeal. Rather than approaching it holistically as a method that can provide a wide… Read More »

The Web Leaves You Smarter, But Feeling Dumber

Is the Web making us smarter or dumber? Kath McNiff sums up the dilemma beautifully: I fear that the web is not making me smarter. It’s distressing my synapses and dumbing me down. Not because the content is junk but because there is too much good stuff. Amazing material at my finger tips – TED talks, zeitgeisty blogs,… Read More »

Web Organization is not Like Book Organization

One of the most difficult aspects of moving content to the Web is that webs are not organized like other things — books in particular. And the difference is not small. It is not that web organization is somewhat different from book organization. It is so different that you can’t even look at web organization… Read More »

What is your primary media? Paper or the Web?

Which media is your principal design target? Most tech pubs organizations deliver to multiple media, but which one do they design for? Judging by the content I see every day, most organizations are still designing for paper even when they mostly deliver to the Web. If you are delivering primarily to the Web, shouldn’t you be designing primarily for the Web?… Read More »