Links are Not About the Relationship Between Texts

One of the most important distinctions we need to make when writing for the Web is the difference between how texts are related and how subjects are related. If that sentence made you say “Huh?”, let me explain.

In the book world, the principal reason for one book to refer to another book or article was for purposes of citation. A citation says, for support for this claim, see this work. The citation is used either to prove an assertion about another text, or to support an assertion about a subject with reference to an authoritative text. Any old text on the subject won’t do. It is the authority of the specific cited text that is being invoked. read more

Web Organization is not Like Book Organization

One of the most difficult aspects of moving content to the Web is that webs are not organized like other things — books in particular. And the difference is not small. It is not that web organization is somewhat different from book organization. It is so different that you can’t even look at web organization the way you look at book organization.

And that may be the biggest problem in moving content to the Web. We are used to being able to look at the organization of our content in a particular way, from the top down, and that does not work on the Web. That makes the difference very difficult to get used to. read more