Why Your Content Needs More Links

Technical Communications needs to make far greater use of linking than it does today. Here’s why.

In a blog post WordPress for Beginners: Too Many Choices? Sufyan bin Uzayr quotes an email from novelist Meg Justus about her frustrations trying to get started with WordPress:

The reason I’m finding self-hosted WordPress so complicated is that it asks me to find a theme first, before I even know what I’m looking for. All the “how to choose a theme” websites I find assume I know far more about what I want out of a theme than I do. Most of the language used to describe themes isn’t language I understand (WordPress’s own “search for a theme” is horrible in this respect – how am I supposed to limit down by function if I don’t understand what the words describing those functions mean?) read more

Reducing writer errors

One of the most consistent responses I have received to my posts on revision as waste (Improving First Run Quality, and Revision, Waste, and Evenness) is some variant of “mistakes happen”. Some felt I was blaming writers, or even questioning their integrity. (Such comments were much more prevalent on LinkedIn than on the blog itself.)

Actually, this has very little to do with either the integrity or the diligence of individual writers. Writers are human, and they do make mistakes. The problem is that they tend to work in environments that make mistakes more likely, and that make discovering them less likely. If we want to reduce waste in the content creation process, we should be looking not at individual writers, but at the process and environment in which they work. read more

Too little information

Were I asked to characterize the human condition in a sentence, I might choose this: to be human is to make decisions with too little information. All our decisions, great and small, are taken without adequate information: getting married, buying real estate, having children (this especially), saving for retirement, choosing the best route for a journey, taking a job, or hiring an employee. We don’t know nearly as much as we would like to in making any of these decisions.