Short: good policy, bad metric

We seem to agonize endlessly over how long content should be. Metrics are regularly proposed for the perfect length of a blog post or content marketing piece, and the move towards topic-based writing has tech writers worrying about similar issues. Keeping content short is certainly good policy. No one wants to read more than they have to to accomplish a given goal. So it makes sense to use content length as a metric for content quality, right? Not so much. Short is a great policy, but a lousy metric. Here’s why:   read more