We Can’t Use “In Tray” Definitions for Content Roles

Everyone in the content industry seems to be trying to define their roles these days. There are a number of new roles and titles being described, and everyone wants to know where to draw the boundaries around them.

Commenting on my recent post on Content Engineering, Jonatan Lundin asked, “So is an information architect a sort of content engineer?” On LinkedIn, Bob Newman protests “I am the Technical Writer – NOT the SME!”. And in the first meeting of the nascent Content Strategy Collective, defining content strategy and content strategy roles was the first thing proposed as a goal for the group. read more

Tech Comm’s Place in the Choir

All God’s creatures got a place in the choir
Some sing low and some sing higher
Bill Staines

Birds on a wire

A place in the choir

Traditionally, technical manuals have been written as if they were the only source of information on a product. Of course, the manual was never really the only source. There have always been neighbors, friends, colleagues, retailers, user’s groups, and professional associations to learn from as well.  But access to these other sources of information was not universal, and those groups themselves had to learn from somewhere — information had to propagate through the network before it became available to the ordinary user, and the propagation was usually quite slow. It was reasonable, therefore, for users to look on the documentation as their principle source of information, and it was reasonable and necessary for the documentation to be written as if it were the sole source of information on a product. Not any more. read more