Is personalized content unethical?

Personalized content has been the goal of many in the technical communication and content strategy communities for a long time now. And we encounter personalized content every day. Google “purple left handed widgets” and you will see ads for purple left handed widgets all over the web for months afterward. Visit Amazon and every page you see will push products based on your previous purchases. Visit Facebook …

Well, and there’s the rub, as Mark Zuckerberg is summoned before congress for a good and thorough roasting. Because what Cambridge Analytica did was personalized content, pure and simple, and no one is happy about it. read more