Conventional wisdom tells us that the best place for a needle is in a needle case, and the best place for hay is in a haystack. If you want to find something, or want other people to find it, you should put it in the right place. As we were all taught: a place for everything, and everything in its place.
That was true when we lived in the physical world. But we don’t live in the physical world anymore. We live on the Internet, and the Internet is topsy turvey world in which the best place to find a needle is actually a haystack.