I recently wrote the following in a comment on Tom Johnson’s blog post What Tools Do Technical Writers Use:
That writers are still expected to do their own publishing strikes me as one of the tragedies of the profession, and a major part of why tech pubs does not get the respect it thinks it deserves in organizations. It is a big part of the reason that so many people still dismiss what tech pubs does as “making it pretty”.
It was not the most deeply considered statement I have ever written, and when I read it over after having posted it, I rather wondered at the sentiment it expressed. Why exactly should engaging in publishing lose you respect? It’s not as if people universally lack respect for publishing. It’s not as if publishing is something akin to pyromania or politics, rightly despised by all. Yes, there is the “making it pretty” thing, but why exactly should the ability to make content pretty lose you respect? People are not generally opposed to pretty. They like pretty. They pay a lot of money for pretty.