Why simplicity is more important than functionality in content navigation

Findability is a filtering problem. There is a whole whack of stuff on the Web. To find what you want, you have to filter it. So if you can provide your visitors with a more sophisticated filter, such as a faceted navigation or a taxonomy-based browsing experience, they will have more success finding stuff, right?

Not necessarily, no.

Findability is a Content Problem, not a Search Problem

Findability is a constant theme in content strategy and technical communications, yet it  seems to me that people often treat findability as a problem existing outside the content. Findability is addressed using SEO tactics and by devising sophisticated top-down navigational aids, such as taxonomies and faceted navigation, but it is seldom seen as issue to be addressed in the content itself.

I believe this focus on top-down findability is wrong. Top-down finding aids have their place, but the majority of the focus should be bottom up, and it should start with the content itself. read more