Some Upcoming Events

Here are three events where I will be speaking in the next few months.

Every Page is Page One: STC Southwestern Ontario, February 13, 7:00

I will be presenting on Every Page is Page One to the Southwestern Ontario Chapter of the STC on February 13 in Room DC1304, William Davis Centre, University of Waterloo, Waterloo, ON. The session will also be broadcast as a Webinar, so you can attend from anywhere.  Details here. Here’s the session description:

Readers dive into the middle of your content using search, links, or indexes, but often find themselves lost in the middle of a long consecutive narrative. Even when the content is produced using common topic-based writing techniques, it is often organized like a book, and individual topics do not work well as a starting point for the reader. On the Web, in particular, readers can come from anywhere and land anywhere. Is your content ready to receive them? read more

We Can’t Use “In Tray” Definitions for Content Roles

Everyone in the content industry seems to be trying to define their roles these days. There are a number of new roles and titles being described, and everyone wants to know where to draw the boundaries around them.

Commenting on my recent post on Content Engineering, Jonatan Lundin asked, “So is an information architect a sort of content engineer?” On LinkedIn, Bob Newman protests “I am the Technical Writer – NOT the SME!”. And in the first meeting of the nascent Content Strategy Collective, defining content strategy and content strategy roles was the first thing proposed as a goal for the group. read more