As readers and content both go increasingly online, findability becomes an ever greater concern. The organization of content therefore becomes more and more important. Content can’t be effective if it is not found.
There are three components to content organization: classification, relationships, and stickiness. Traditionally, we have focused most of our effort on classification as a means of organization, but this needs to change.
Stickiness is simply the propensity of an idea to stick. Chip and Dan Heath wrote an excellent book about stickiness called Made to Stick. Still, it may not be obvious that stickiness is a form of organization. So let me suggest a definition of organization that will make the role of stickiness easier to see: