In the closing keynote of the 2013 LavaCon conference, Ann Rockley talked about the rising importance of content engineering in content strategy. A content engineer, Ann explained, is someone with one foot in the technology world and one foot in the content world. Last year I wrote a pair of posts on my hesitation about taking on the label of content strategist (Am I a Content Strategist?, I Am a Content Strategist). I have no such hesitation about the label of content engineer. I am a content engineer, and I have been one for many years.