7 Keys to the Discipline of Linking

Following my recent STC Webinar on Every Page is Page One, an attendee wrote to ask about the discipline of linking. Unfortunately, that email mysteriously vanished from my inbox before I could answer personally, so, whoever asked, I hope you see the answer here.

Linking is important to Every Page is Page One and to a bottom-up information architecture. When readers can enter your content at any individual page, links are what orient them in the larger content set and what keep them in your content rather than sending them back to their search engine. read more