We Can’t Use “In Tray” Definitions for Content Roles

Everyone in the content industry seems to be trying to define their roles these days. There are a number of new roles and titles being described, and everyone wants to know where to draw the boundaries around them.

Commenting on my recent post on Content Engineering, Jonatan Lundin asked, “So is an information architect a sort of content engineer?” On LinkedIn, Bob Newman protests “I am the Technical Writer – NOT the SME!”. And in the first meeting of the nascent Content Strategy Collective, defining content strategy and content strategy roles was the first thing proposed as a goal for the group. read more