Tag Archives: content

Is personalized content unethical?

Personalized content has been the goal of many in the technical communication and content strategy communities for a long time now. And we encounter personalized content every day. Google “purple left handed widgets” and you will see ads for purple left handed widgets all over the web for months afterward. Visit Amazon and every page… Read More »

Three components of content organization

As readers and content both go increasingly online, findability becomes an ever greater concern. The organization of content therefore becomes more and more important. Content can’t be effective if it is not found. There are three components to content organization: classification, relationships, and stickiness. Traditionally, we have focused most of our effort on classification as a… Read More »

Web Organization is not Like Book Organization

One of the most difficult aspects of moving content to the Web is that webs are not organized like other things — books in particular. And the difference is not small. It is not that web organization is somewhat different from book organization. It is so different that you can’t even look at web organization… Read More »