Social Media is not a Ship, it is the Ocean

Ship on the OceanSocial media is not a ship, it is the ocean. This, it seems to me, is the key to understanding what is going on and what it means for professional technical communicators.

Writers complain that community content is of poor quality, unreliable, badly written, etc. etc. as if it were something that could therefore safely be ignored. This is like complaining that the sea is sometimes rough. So it is, but it is still the sea, and we can still only sail upon it and take our chance with the weather. If we try to pretend it does not exist, it will simply drown us. read more