Summary: Content is no longer furniture; it is a utility. We have to learn to treat it as such.
I am in the last throes of our move from Ottawa to Kitchener-Waterloo, Ontario, which involves moving a lot of content. Boxes and boxes of great heavy lumps of paper and ink content. Great gaping room-swallowing wooden content storage units. Think those old hard drives in the computer museum (or your basement) were costly and low-capacity? Let me show you a book case. More to the point, help me move it.