Monthly Archives: April 2018

Is personalized content unethical?

Personalized content has been the goal of many in the technical communication and content strategy communities for a long time now. And we encounter personalized content every day. Google “purple left handed widgets” and you will see ads for purple left handed widgets all over the web for months afterward. Visit Amazon and every page… Read More »

Time to move to multi-sourcing

Single sourcing has been the watchword of technical communication for the last several decades. We have never fully made it work. A pair of seminal posts by prominent members of the community give me cause to hope that we may be ready to move past it. Single sourcing is about the relationship between sources and… Read More »