Is personalized content unethical?

Personalized content has been the goal of many in the technical communication and content strategy communities for a long time now. And we encounter personalized content every day. Google “purple left handed widgets” and you will see ads for purple left handed widgets all over the web for months afterward. Visit Amazon and every page you see will push products based on your previous purchases. Visit Facebook …

Well, and there’s the rub, as Mark Zuckerberg is summoned before congress for a good and thorough roasting. Because what Cambridge Analytica did was personalized content, pure and simple, and no one is happy about it. read more

Chatbots are not the future of Technical Communication

And suddenly every tech comm and content strategy conference seems to be about getting your content ready for chatbots. Makes sense if you are a conference organizer. Chatbots are sexy and sex sells, even if the definition of sexy is a grey box with a speaker sitting on the counter.

But chatbots are not the future of technical communication. Here’s why:

Chatbots are stupid

No, I don’t mean that they are a stupid idea. I mean they are actually stupid. As in they are not very bright. As Will Knight writes in Tougher Turing Test Exposes Chatbots’ Stupidity in the MIT Technology Review, current AI does barely better than chance in deciphering the ambiguity in a sentence like: “The city councilmen refused the demonstrators a permit because they feared violence.” (Who feared the violence?) Human do this so easily we rarely even notice that the ambiguity exists. AI’s can’t. read more