The Difference Between Story and Drama

In our data-driven age, we tend to give short shrift to story. Story tends to get herded off into the ghetto of drama. Story is for amusement; at work we stick to data.

When I wrote my last post, suggesting a switch of terminology from “content” to “story”, many people naturally interpreted┬ástory as meaning drama. As Larry Kunz put it, “In technical writing, the story’s hero is your reader, who’s trying to accomplish something or learn something.”

That may be a useful way to think about your tech writing, but it is a definition of story derived from the world of drama. When I talk about story in the world of tech comm (or marketing communication, for the most part) I am not talking about drama, I am talking about general human communication about everything. Because story is not a special preserve of entertainment. It is how we communicate about everything. read more

Let’s Replace “Content” with “Story”

We used to be in the writing business. Then we were in the communication business. Now we are in the content business. It’s probably getting time to change the monika again. I have a candidate: “story.”

There have always been two schools of thought about the word “content”. Some love it. Some hate it.

I hate it. It is an ugly generic word chosen specifically not to mean anything specific. We can’t say “writing” because sometimes we use pictures. Etc. Etc. It is the sort of word you use when you don’t care what is in the container. (Many years ago I asked a Documentum rep what Documentum meant by content, to which he replied, “anything you can store in Documentum.”) read more