Passive vs. imperative linking

Summary: Writers worry about whether links will distract users. To discuss this concern, we need to begin by distinguishing between imperative links that command the reader to click and passive links that merely make finding ancillary material easier.

Tom Johnson wrote a post recently in which he raised an important question about linking, and referred to an earlier article of mine on the subject. When you refer to another document in a post or article, should you link to it immediately? Tom wrote: read more

Short: good policy, bad metric

We seem to agonize endlessly over how long content should be. Metrics are regularly proposed for the perfect length of a blog post or content marketing piece, and the move towards topic-based writing has tech writers worrying about similar issues. Keeping content short is certainly good policy. No one wants to read more than they have to to accomplish a given goal. So it makes sense to use content length as a metric for content quality, right? Not so much. Short is a great policy, but a lousy metric. Here’s why:   read more