Why content jobs are never well defined

Content jobs are never strictly defined because they are the mortar that holds the bricks of the enterprise together.

I’m attending LavaCon, and here, as everywhere, content people are debating the definition of their roles, the names of those roles, the boundaries and intersects between them, and the responsibilities and qualifications pertinent to them.

Newer fields such as content strategy and information architecture are newer to these debates, but they have been a staple of conversation between technical writers (or is it technical communicators, documentation professionals, or customer information specialists?) for decades. read more

Optimize Your Content for Social Curation

We worry a lot about Search Engine Optimization (SEO). I suspect we don’t worry enough about Social Curation Optimization (hereby dubbed SCO). Social curation plays a large role in how people find content on the Web. Google’s Eric Schmidt was recently quoted as saying:

Social networking sites like Facebook and Twitter also allow users to leverage their social networks to find answers to their questions. Google is therefore competing with all methods available to access information on the Internet, not just other general search engines. read more

Revised outline: Every Page is Page One

coverBack in May, I published a preliminary outline of my book, Every Page is Page One: Topic-based Writing for Technical Communications and the Web. I’m grateful to all the people who commented on that outline, and all the people who have commented on the book in draft form. All of those comments have helped me refine and reorganize the book, which is now available from Amazon. Here’s what the current outline looks like:

Preface: In the Context of the Web

Even when content is not on line, the reader is. We don’t go online anymore, we are online all the time. All content is consumed in the context of the Web where Every Page is Page One. read more