Is the Web making us smarter or dumber? Kath McNiff sums up the dilemma beautifully: I fear that the web is not making me smarter. It’s distressing my synapses and dumbing me down. Not because the content is junk but because there is too much good stuff. Amazing material at my finger tips – TED talks, zeitgeisty blogs,… Read More »
The most important thing you can do to organize your Web content so that people can find it is to make it sticky. Making it sticky is more important than categorizing it or placing it in a hierarchy or taxonomy. It is even more important than linking your content set effectively. In fact, if you… Read More »
In, This Is Why It Matters if Your User Guide Is Just an Afterthought, Bill Kerschbaum posits a scenario in which a potential customer, impressed by your glossy website, downloads a trial version of your software, is initially impressed, but then tries to figure out how to do something, is disappointed by the poor user manual and decides not… Read More »
Society’s attitudes towards written communication are changing. This is not simply a matter of the eternal development of language, though that, of course, goes on, and at an accelerated pace in any time of great social or economic change. There is also a difference in the relationship between the writer and the reader. We might easily… Read More »
In my last post I argued that navigation based on classification schemes does not work because readers don’t classify their experiences. But while that is generally true, it is important to note that sometimes readers do classify their experiences, and that when they do, it is important that we base our navigation on those classifications.