Monthly Archives: April 2013

The Web Leaves You Smarter, But Feeling Dumber

Is the Web making us smarter or dumber? Kath McNiff sums up the dilemma beautifully: I fear that the web is not making me smarter. It’s distressing my synapses and dumbing me down. Not because the content is junk but because there is too much good stuff. Amazing material at my finger tips – TED talks, zeitgeisty blogs,… Read More »

Solve First, Buy Afterwards

In, This Is Why It Matters if Your User Guide Is Just an Afterthought, Bill Kerschbaum posits a scenario in which a potential customer, impressed by your glossy website, downloads a trial version of your software, is initially impressed, but then tries to figure out how to do something, is disappointed by the poor user manual and decides not… Read More »

The Value of Collegiality in Technical Communicaiton

Society’s attitudes towards written communication are changing. This is not simply a matter of the eternal development of language, though that, of course, goes on, and at an accelerated pace in any time of great social or economic change. There is also a difference in the relationship between the writer and the reader. We might easily… Read More »