Yearly Archives: 2013

Don’t Lean on Development’s Agile Process

Don’t just try to fit into development’s agile process. Create your own lean content development process. Technical writers are increasingly finding themselves involved in the agile process of the development organization.  The most common way this happens is that a writer gets assigned to the team for a sprint and is expected to produce documentation… Read More »

We Can’t Use “In Tray” Definitions for Content Roles

Everyone in the content industry seems to be trying to define their roles these days. There are a number of new roles and titles being described, and everyone wants to know where to draw the boundaries around them. Commenting on my recent post on Content Engineering, Jonatan Lundin asked, “So is an information architect a… Read More »

Content Engineering is Not Technical Writing

My last post, I am a Content Engineer, was taken by several people as yet another attempt to rebrand technical writing. I’m honestly a bit mystified by how people could interpret some of the examples of content engineering that I listed as being examples of technical writing, but Hi Ho. Let me set the record… Read More »

I am a Content Engineer

In the closing keynote of the 2013 LavaCon conference, Ann Rockley talked about the rising importance of content engineering in content strategy. A content engineer, Ann explained, is someone with one foot in the technology world and one foot in the content world. Last year I wrote a pair of posts on my hesitation about… Read More »

Why content jobs are never well defined

Content jobs are never strictly defined because they are the mortar that holds the bricks of the enterprise together. I’m attending LavaCon, and here, as everywhere, content people are debating the definition of their roles, the names of those roles, the boundaries and intersects between them, and the responsibilities and qualifications pertinent to them. Newer… Read More »

Optimize Your Content for Social Curation

We worry a lot about Search Engine Optimization (SEO). I suspect we don’t worry enough about Social Curation Optimization (hereby dubbed SCO). Social curation plays a large role in how people find content on the Web. Google’s Eric Schmidt was recently quoted as saying: Social networking sites like Facebook and Twitter also allow users to leverage their social… Read More »