Proactive Tech Comm

Traditionally tech comm ended when the product was released to manufacturing. We are slowly moving away from that outdated approach and towards an approach that supports the product throughout it life cycle, especially through forums and other social media.

But even when we do this, the pattern tends to be reactive. We wait for a customer to ask a question and then we answer it. But I received something in my email today that takes it one step further. It answered a question before it was asked. It was proactive tech comm. read more

Desert Island Docs

There is a long-running radio program on the BBC called Desert Island Discs that asks celebrities what recordings they would take with them if they were going to be stranded on a desert island. Today, the question does not make as much practical sense as when it was first broadcast in 1942. As long as the desert island had Wi-Fi, modern castaways would not have to make their choices before they leave, they could just listen to Pandora. (If the island has power for a record player, we can presume it also has Wi-Fi.) read more

The Place of the Book in an EPPO World

What is the role of the book in an Every Page is Page One world? The question is pertinent because I have just signed a contract with XML Press to write a book on Every Page is Page One.

Yes, I get the irony. But Every Page is Page One is not a statement about the universe. It is a statement about the Web, and about online systems that behave (or that users expect will behave) like the Web. On the Web, Every Page is Page One. The Web is, or is rapidly becoming, the dominant form of information exchange today, which means it shapes peoples habits and expectations for all media. But it is not the only form of information exchange, and it never will be. read more