Traditionally tech comm ended when the product was released to manufacturing. We are slowly moving away from that outdated approach and towards an approach that supports the product throughout it life cycle, especially through forums and other social media.
But even when we do this, the pattern tends to be reactive. We wait for a customer to ask a question and then we answer it. But I received something in my email today that takes it one step further. It answered a question before it was asked. It was proactive tech comm.