Tag Archives | reuse

Reuse is a good tactic but a poor strategy

I’m hearing people talk more and more about developing a reuse strategy. This is troubling. Reuse is a tactic at best. It is not a strategy. At least, it is not a good strategy. Content strategy has an acronym COPE: Create Once, Publish Everywhere. But COPE can mean something a little different from tech comm’s […]

Continue Reading

Revision, Waste, and Evenness

This entry is part 2 of 4 in the series Improving the content creation process

This entry is part 2 of 4 in the series Improving the content creation processA couple of weeks ago, in a post titled Improving First Run Quality, I cause a kerfuffle, and some questioning of my sanity, by suggesting that rather then celebrating revision as an essential part of the writing process, we should regard […]

Continue Reading
Production Line

Improving First Run Quality

This entry is part 1 of 4 in the series Improving the content creation process

This entry is part 1 of 4 in the series Improving the content creation processThe enormous improvements in quality and productivity that have occurred in industry over the last several decades can, in large part, be attributed to a focus on improving first-run quality. In traditional production line environments, the golden rule was never to […]

Continue Reading