As readers and content both go increasingly online, findability becomes an ever greater concern. The organization of content therefore becomes more and more important. Content can’t be effective if it is not found. There are three components to content organization: classification, relationships, and stickiness. Traditionally, we have focused most of our effort on classification as a… Read More »
The most important thing you can do to organize your Web content so that people can find it is to make it sticky. Making it sticky is more important than categorizing it or placing it in a hierarchy or taxonomy. It is even more important than linking your content set effectively. In fact, if you… Read More »
My good friend Pamela Clark asks me to comment on what product development organizations, processes, and structures best support great user-oriented documentation I’ve commented over on Tom Johnson’s blog that tech pubs organizations tend to make a slow migration through the corporate landscape, and that I believe that the best home for pubs is in… Read More »
The latest attempt by the STC to promote a certification program for technical communications prompts the thought that technical communication is not a commodity. What does it mean to say that a profession is, or is not, a commodity? A commodity is any good which will provide the same quality and performance no matter which… Read More »