Tag Archives | readers

The Reader is the Enemy

Noz Urbina asks, Is Communication Mired in the Past? Well, yes, obviously. Most of the tech comms world is still making books in FrameMaker. But also no, because the problem is more profound than the words “mired in the past suggest”. People get mired in things through carelessness or misfortune. They want to get out, […]

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The Impatient Reader

The defining characteristic of the the modern reader is impatience. This is not a matter of moral or intellectual decline in the Internet age; it is simply a matter of supply and demand. No one willingly treks down to the village well with buckets in their hands once they have indoor plumbing. (more…)

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