Tag Archives | quality

Can Content be Engineered; Can Writers be Certified?

tl;dr: We can apply engineering methods to content development, but we do not have the body of proven algorithms or known-good data to justify formal certification of communication professionals they way we have for doctors and engineers. We talk about content engineering. I call myself a content engineer sometimes. But can content really be engineered? Is […]

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Optimize Your Content for Social Curation

We worry a lot about Search Engine Optimization (SEO). I suspect we don’t worry enough about Social Curation Optimization (hereby dubbed SCO). Social curation plays a large role in how people find content on the Web. Google’s Eric Schmidt was recently quoted as saying: Social networking sites like Facebook and Twitter also allow users to leverage their social […]

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