Tag Archives | books

Reference Distance Zero: Beyond Linear Information Design

Summary: Designing information for paper was largely about managing reference distance. On the Web, the reference distance is zero. A completely different set of design requirements apply.   Linear information design Traditional information design thinking has always been linear. This is a consequence of the medium in which the vast majority of information was presented: […]

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Portrait with bookcase.

Content as Furniture

Summary: Content is no longer furniture; it is a utility. We have to learn to treat it as such. I am in the last throes of our move from Ottawa to Kitchener-Waterloo, Ontario, which involves moving a lot of content. Boxes and boxes of great heavy lumps of paper and ink content. Great gaping room-swallowing […]

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Linear vs web organization of content.

What is your primary media? Paper or the Web?

Which media is your principal design target? Most tech pubs organizations deliver to multiple media, but which one do they design for? Judging by the content I see every day, most organizations are still designing for paper even when they mostly deliver to the Web. If you are delivering primarily to the Web, shouldn’t you be designing primarily for the Web? […]

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Mercator projection

Flat Earth Tech Comm

Working with my current client has really reinforced for me how much traditional documentation methods involve flattening reality. The client is dealing with a large body of troubleshooting information, in which there are complex relationships between issues the user experiences, the symptoms that help narrow down the issue, the configurations under which symptoms can occur, and the […]

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