Archive | Writer vs. Reader

Reader’s and writer’s goals are not always in harmony.

Short: good policy, bad metric

We seem to agonize endlessly over how long content should be. Metrics are regularly proposed for the perfect length of a blog post or content marketing piece, and the move towards topic-based writing has tech writers worrying about similar issues. Keeping content short is certainly good policy. No one wants to read more than they have […]

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What is Minimalism?

Ask what minimalism is (in a Tech Comm context), and you are likely to get a recitation of the four principles of minimalism. Per JoAnn Hackos, the four basic principles of minimalism are ♦ Principle 1: Choose an action-oriented approach ♦ Principle 2: Anchor the tool in the task domain ♦ Principle 3: Support error […]

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